Film-noir campaign

Net-a-Porter wanted an online concept supporting their “Breakfast-at-Tiffany’s-with-a-hint-of-film-noir” campaign.

Concept 1 (top) was a series of Polaroids each containing separate video clips, bring laid down, one by one.

Concept 2 (middle) consisted of interactive elements. The user would engage with the banner and the elements would move aside, revealing a message.

Concept 3 (bottom) was an idea, where the model would walk out of the banner, and do a cat walk in an overlay on the page.

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