The name is the logo

The purpose of redesigning the VUC logo, was to create an identity that could be adapted to each individual educational institution. The logo needed to display a feeling of inclusiveness, providing the option of creating your own custom version. At the same time changing the perception of VUC as an institution.

The logo is ‘hand drawn’ from scratch in Illustrator.

It was important for VUC that the logo was not something that would be forced upon the individual educational institutions. I developed a (logo)frame giving the institutions freedom to create their own unique identity.

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